Brand News | NEWZHONGYUAN Ceramics' 2024 Global Traffic Strategy Marketing Summit was successfully held, kicking off the global traffic war.

PublishTime：2024-07-22　ReadCount：77

Use traffic to shape value and use cooperation to open a new chapter.

On July 20, 2024, a unique industry summit was grandly held at the NEWZHONGYUAN Ceramics headquarters. The industry's first practitioner of a new win-win cooperation model between Xiaohongshu bloggers and dealers' terminal stores - a well-known home improvement blogger in Wuhan and a NEWZHONGYUAN Ceramics dealer in Wuhan, as well as leaders and guests from the NEWZHONGYUAN Ceramics headquarters, industry media celebrities, and heads of professional new media operations organizations gathered at the NEWZHONGYUAN Ceramics headquarters. They are:

Chen Qinxian, General Manager of NEWZHONGYUAN Ceramics Marketing Center

Yuan Gaosheng, General Manager of NEWZHONGYUAN Ceramics Brand Management Center

Miao Lingjia, General Manager of NEWZHONGYUAN Ceramics Terminal Empowerment Management Center

Liu Jianxun, General Manager of NEWZHONGYUAN Ceramics South China Region

Xiaohongshu blogger Datou

Xiaohongshu blogger Lei Feng

Xiaohongshu blogger Wang Tuanzhang

Xiaohongshu blogger Long Tuanzhang

Yan Shougang, partner of Zhongju Culture and executive general manager of Sina Home

Luo Jie, President of Foshan Design Federation

Yu Yueming, Executive Director of Guangdong Ceramic and Sanitary Industry Research Institute and Chief Content Officer of Ceramic Information

Hu Jun, Deputy Secretary-General of Foshan Ceramic Society and founder of Observer Hu Jun

Zhang Changle, distributor of NEWZHONGYUAN Ceramics in Wuhan

Guo Jia, distributor of NEWZHONGYUAN Ceramics in Wuhan

Yang Lianqin, Wuhan distributor of NEWZHONGYUAN Ceramics

Yang Lianfu, Wuhan distributor of NEWZHONGYUAN Ceramics

Li Xianyou, Wuhan distributor of NEWZHONGYUAN Ceramics

At the same time, with the witness of industry media such as Taocheng News, Building Materials World, Ceramic Information, China Ceramics Home Network, Intelligent Manufacturing Alliance, Chinese Designer Network, China Ceramics Network, South China Home Network, and Chuangshe, the theme of this event was jointly launched with the theme of "Salute to Global Traffic" - NEWZHONGYUAN Ceramics 2024 Global Traffic Strategy Marketing Summit. The holding of this summit successfully kicked off the battle for global traffic of NEWZHONGYUAN Ceramics.

Leader's Speech: Starting the Battle for Global Traffic

At the summit's opening, after the host's opening remarks, Chen Qinxian, General Manager of the NEWZHONGYUAN Ceramics Marketing Center, took the stage to deliver an opening speech. He first welcomed the bloggers to the NEWZHONGYUAN Ceramics brand headquarters. He believed that global traffic thinking has become a crucial strategy that cannot be ignored in brand marketing. It is an inevitable trend and a necessary measure for current home building materials companies and distributors. By accurately understanding the concept and implementation methods of global traffic thinking and applying them flexibly, it is highly likely to enhance market competitiveness and achieve sales growth.

Mr. Chen expressed his hope that partners across the country would realize the importance of seizing global traffic. Based on the successful cooperation case between Wuhan dealers and Xiaohongshu bloggers, he would start a battle for global traffic by using Wuhan as a fulcrum to leverage dealers across the country.

10 million yuan subsidy plan for quality life released

Yuan Gaosheng, General Manager of the NEWZHONGYUAN Ceramics Brand Management Center, then provided a detailed explanation of the "NEWZHONGYUAN Ceramics 2024 Quality Life Subsidy Plan." He opened his presentation with the theme, "Traffic is the Booster of Brand Development," and elaborated on the importance NEWZHONGYUAN places on traffic and the success of its client development program. He also outlined NEWZHONGYUAN Ceramics' initial plan for a global traffic strategy encompassing all channels, including online platforms like social media, e-commerce platforms, and search engines, as well as physical stores and experience centers.

In order to enhance the confidence of NEWZHONGYUAN's dealers in various regions in carrying out omni-channel marketing, NEWZHONGYUAN Ceramics will officially launch the "10 million subsidy plan for new products". The plan will assist dealers in promoting new products through a number of measures such as financial support from the headquarters and allocation of marketing resources. NEWZHONGYUAN Ceramics has also announced its support policy for cooperating bloggers and influencers. In the future, it will continue to work with more omni-channel bloggers and influencers to help the brand and partners.

Sharing by Wuhan Xiaohongshu blogger representatives

At the event, Xiaohongshu blogger @王团长, a featured blogger, shared his experience with NEWZHONGYUAN Ceramics. He mentioned that only high-quality products and services, reasonable pricing, and a strong reputation among home decor bloggers can attract recommendations and partnerships from home decor bloggers. These four key factors are the fundamental considerations for many Wuhan home decor bloggers, including himself, in selecting partners. He expressed confidence in the future of his collaboration with NEWZHONGYUAN Ceramics, citing the company's commitment to implementing a "global traffic" strategy through its numerous support policies for new media platforms, bloggers, and influencers.

Awarding of the NEWZHONGYUAN Ceramics Brand Recommendation Officer Certificate

During the meeting, in order to thank the four Xiaohongshu home bloggers @大头, @雷风, @王团长, @龙团长 and others for their contributions to the sales growth of the NEWZHONGYUAN Ceramics brand in the regional market, and to establish a normalized cooperative relationship with the bloggers, Chen Qinxian, general manager of the NEWZHONGYUAN Ceramics Marketing Center, presented trophies to the four bloggers and awarded them the title of "NEWZHONGYUAN Ceramics Brand Recommender".

Big Shot Talk Show·Talking About Marketing

In the era of all-media, terminal marketing can no longer just sit and wait for customers to come. Under the overall unfavorable situation of endless product emergence and market decline, only by grasping the traffic code brought by the new media era can we open the door to wealth from incremental marketing.

Taking advantage of the opportunity brought together by elites from various sectors of the industry, topics such as the origin of NEWZHONGYUAN Ceramics' "global traffic" strategy, the reasons for the cooperation between NEWZHONGYUAN Ceramics' Wuhan dealers and Xiaohongshu bloggers, and how industry media leaders interpret the significance of the global traffic battle for home furnishing brands include Chen Qinxian, general manager of NEWZHONGYUAN Ceramics Marketing Center, Zhang Changle, NEWZHONGYUAN Ceramics' Wuhan dealer, Yan Shougang, partner of Zhongju Culture and executive general manager of Sina Home Furnishing, Luo Jie, president of Foshan Design Federation, Yu Yueming, executive director of Guangdong Ceramic and Sanitary Industry Research Institute and chief content officer of Ceramics Information, Hu Jun, deputy secretary-general of Foshan Ceramics Society and a well-known IP in pan-home furnishing new media, and @王团长, a top blogger in the home improvement category in Wuhan, conducted in-depth discussions in the media panel session of the summit.

New Media Signing Ceremony

Afterwards, under the witness of everyone, Miao Lingjia, general manager of NEWZHONGYUAN Ceramics Terminal Empowerment Center, signed a strategic cooperation agreement with Foshan Yixin Brand Management Co., Ltd. and Hu Jun, a well-known IP in the pan-home new media. The two parties will carry out in-depth cooperation in brand promotion, content co-creation, channel expansion and cross-border integration, jointly promote the construction and innovation of brand new media channels, empower NEWZHONGYUAN Ceramics brand and dealer partners to build a terminal new media marketing matrix, and bring practical terminal support to terminal stores.

The "Salute to Global Traffic" Marketing Summit was officially launched

Finally, in the presence of many witnesses, NEWZHONGYUAN Ceramics' senior management, NEWZHONGYUAN Ceramics dealer representatives, industry media influencers, and internet celebrities jointly unveiled the prelude to NEWZHONGYUAN Ceramics' "Global Traffic War." This not only demonstrates NEWZHONGYUAN Ceramics' keen insight into market trends, but also represents a significant initiative to support its end-distributor partners. This also means that NEWZHONGYUAN Ceramics will lead its end-distributor stores to capitalize on the global traffic boom and work with its partners to create a new chapter in global marketing for NEWZHONGYUAN Ceramics and the entire industry.

With this, the "Salute to Global Traffic - NEWZHONGYUAN Ceramics 2024 Global Marketing Strategy Summit" has concluded successfully! In the future, NEWZHONGYUAN Ceramics will continue to uphold its original commitment to quality and continuously expand new media channel resources to provide dealers and other partners with more comprehensive brand services. We will gain a multi-dimensional and accurate understanding of end-user needs, deeply explore industry market development trends, provide consumers with higher-quality products, and create a better human habitat together!