We should be far-sighted and plan for a new situation, and be ready to embark on a new journey.

On June 15th, the grand opening ceremony of NEWZHONGYUAN Ceramics in Shaoyang, Hunan, under the theme "Listen to NEWZHONGYUAN's Voice," was a resounding success. This success not only brought more business opportunities and popularity to NEWZHONGYUAN, but also infused the Shaoyang region with greater commercial vitality and cultural atmosphere. It also signified that NEWZHONGYUAN will establish a stronger brand image and market position in the region, offering consumers more high-quality, premium ceramic tiles.

On the day of celebration, gongs and drums were loud,The dragon and lion dances created a lively atmosphere, attracting not only numerous guests and property owners, but also celebrities Tao Yuyu and A Miao Qianqian, who attended the event to witness this important moment. The opening ceremony was also attended by Tan Wenwu, President of the Baoqing Building Materials Chamber of Commerce; Miao Lingjia, General Manager of the NEWZHONGYUAN Ceramics Terminal Empowerment Management Center; Zhou Zhenbo, Head of the NEWZHONGYUAN Ceramics South China Region; and Ning Wuyuan, General Manager of the Shaoyang and Huaihua Regions.

At the same time, more than 300 owners and colleagues came to join in the celebration, signed in and took photos, and jointly celebrated the auspicious opening of Shaoyang NEWZHONGYUAN, the prosperity of its financial resources, the great success of its plans, and the move towards a brighter tomorrow!

01

Leaders’ Speech to Start a New Journey

The event was filled with joy and laughter. A lion dance performance, accompanied by the sound of passionate drumbeats, kicked off the event. The lion's leaping movements symbolized the vibrant energy and vitality of NEWZHONGYUAN Ceramics.Immediately afterwards, the ribbon-cutting ceremony officially began. The leaders held golden scissors and jointly cut the ribbon for the opening of Shaoyang NEWZHONGYUAN.

▲Ribbon-cutting ceremony

▲War drum performance

Afterward, a stunning opening dance (war drum) rocked the stage. The dancers' passionate moves and powerful drum beats injected boundless energy and passion into the opening ceremony. The atmosphere reached a climax with speeches from the leaders. Tan Wenwu, Miao Lingjia, Zhou Zhenbo, and Ning Wuyuan took the stage to deliver speeches, expressing their best wishes for NEWZHONGYUAN Ceramics and their confidence and expectations for the future development of Shaoyang NEWZHONGYUAN.

▲Tan Wenwu, Chairman of Baoqing Building Materials Chamber of Commerce

On behalf of the Baoqing Building Materials Chamber of Commerce, he extended his warmest congratulations to the newly opened stores of NEWZHONGYUAN Ceramics, Marsman Integrated Stove, Kefan Customization, and Xinhaoxuan Doors and Windows. He said that the opening of Shaoyang NEWZHONGYUAN has injected new vitality into the Chamber of Commerce and brought new vitality and innovation to the Shaoyang market. He believes that this will lead a new trend in the Shaoyang market and become a model for the industry.

▲Miao Lingjia, General Manager of NEWZHONGYUAN Ceramics Terminal Empowerment Management Center

Since its founding, NEWZHONGYUAN Ceramics has been committed to providing consumers with high-quality, cost-effective ceramic products. Through years of hard work and innovation, we have earned a strong reputation and customer trust in the market. The opening of our new store in Shaoyang is not only a significant milestone in the development of the NEWZHONGYUAN Ceramics brand, but also a significant step forward in our efforts to further cultivate the market and serve our customers.

▲Zhou Zhenbo, head of the South China region of NEWZHONGYUAN Ceramics

He first extended a warm welcome and heartfelt thanks to all the leaders and guests present. He also stated that the opening of the Shaoyang store is an important step for NEWZHONGYUAN Ceramics to deepen its market penetration and expand its service network. NEWZHONGYUAN Ceramics will continue to optimize its product mix and improve service quality to meet the diverse needs of consumers.

▲Ning Wuyuan, General Manager of the Huaihua District of Shaoyang

NEWZHONGYUAN Ceramics Shaoyang Store will uphold the company's business philosophy of "quality first, customer first" and is committed to providing every consumer with high-quality products and thoughtful services. Through continuous product innovation and service improvement, it will meet the diverse needs of consumers and create a better home life for them.

02

Two stars ignited the scene

▲A Miao Qian Qian singing songs

▲Dance and acrobatic performances

During the celebrity performance, A-Miao Qian-Qian took the stage first, her melodious voice earning rounds of applause from the audience. Following this, a dazzling dance performance and a rock singer's performance brought the atmosphere to a new climax. The acrobatic performance was particularly captivating, as the performers' superb skills and breathtaking moves amazed the audience.

There were also multiple rounds of lucky draws on site, with multiple surprise gifts being given away. This was not only a thank you and feedback to the guests, but also added a touch of bright color to the opening ceremony.

▲"Lonely Goddess" Tao Yuyu sings songs

Finally, the star Tao Yuyu also came to the scene to sing. Her melodious voice brought the entire event to a perfect end.

03

Multiple activities exposure and comprehensive traffic diversion

During the event, Shaoyang NEWZHONGYUAN also used multiple activities such as public welfare activities, cross-industry alliances, new media promotion, elevator advertising, "Listen to the Voice of the Foreman" + "Listen to the Voice of the Owner" to comprehensively promote the influence of the brand and activities and achieve multi-dimensional traffic.

-Charity activities

Shaoyang NEWZHONGYUAN used the Dragon Boat Festival as an opportunity to give back to society by actively participating in a public welfare activity to visit a nursing home. This activity was widely publicized by the Shaoyang Public Channel and the Shaoyang Daily, demonstrating its contribution to society and its commitment to social responsibility as an outstanding enterprise.

-Cross-industry alliance

We have reached cross-industry alliances with Xinhaoxuan Doors and Windows, Kefan Whole House Customization, Marsman Integrated Stoves, Snacks Selection, Shaoyang Rural Commercial Bank, and Quanchangrelian Photography to break down industry barriers and achieve mutual benefit and win-win results.

-New media promotion

Further expand the activity’s visibility through promotion of short video content on Xiaohongshu and Video Account.

▲Xiaohongshu has over 3K views

▲ Video account views 50,000+

- Elevator Advertising

Elevator advertisements for the Shaoyang NEWZHONGYUAN event were played in 23 communities in Shaoyang to achieve precise communication.

-Listen to the foreman's voice + listen to the owner's voice

Invite the foreman and owner of NEWZHONGYUAN Ceramics to speak for the brand together, so that more people can hear the brand's true voice.

04

Node blasting and signing orders continuously

At the same time, the opening ceremony of Shaoyang NEWZHONGYUAN also successfully promoted brand signing through a number of key blasting activities such as the factory president's visit to the store, brand day, and celebrity landing. The overall event achieved very good results:

This not only represents the customer's recognition of the company's products, but also their confidence and expectations for the brand's future development.

The grand opening ceremony of Shaoyang NEWZHONGYUAN was not only a successful business event, but also a cultural feast.

It not only showcases the brand image and market strength of NEWZHONGYUAN Ceramics, but also brings more business opportunities and vitality to the Shaoyang area.I believe that in the future development, NEWZHONGYUAN Ceramics will continue to give full play to its advantages and make greater contributions to the economic development and social progress of Shaoyang area.

At the same time, Shaoyang NEWZHONGYUAN will further strengthen its marketing, actively promote its own brand and products through various channels, attract more customers and stimulate customer demand through different multimedia platforms, and bring consumers better products and services!