The land of Jingchu gathers together and connects nine provinces. On June 19, the "Brand Upward·Platform Thinking" regional market creator management conference of NEWZHONGYUAN Ceramics was held in Wuhan, Hubei.

General Manager of NEWZHONGYUAN Building Materials Co., Ltd.Mr. Wang Peng,

General Manager of Marketing of NEWZHONGYUAN CeramicsMr. Chen Qinxian,

Production Director of Hunan Lideyou Ceramics Co., Ltd.Mr. Cao Xianzui,

Director of NEWZHONGYUAN Ceramics Supply Chain Management CenterMr. Liu Haihua,

Product R&D Director of NEWZHONGYUAN CeramicsMr. Xiong Lei,

Assistant to the General Manager of NEWZHONGYUAN Ceramics Marketing Mr. Zhang Kaibo,

General Manager of NEWZHONGYUAN Ceramics Brand Management CenterMr. Yuan Gaosheng,

General Manager of NEWZHONGYUAN Ceramics Terminal Empowerment Management CenterMr. Miao Lingjia,

General Manager of NEWZHONGYUAN Ceramic Design and Installation Management CenterMr. Liu Huashen,

General Manager of NEWZHONGYUAN Ceramics South China RegionMr. Liu Jianxun,

General Manager of NEWZHONGYUAN Ceramics East China RegionMr. Wang Wei,

General Manager of Western Region of NEWZHONGYUAN CeramicsMr. Huang Jie,

General Manager of North China Region of NEWZHONGYUAN CeramicsMr. Liu Jiyao,

General Manager of Strategic Marketing Division of NEWZHONGYUAN Ceramics Mr. Wu Junping
A number of leaders attended the meeting, and core distributors of NEWZHONGYUAN Ceramics from all over the country gathered in Wuhan to explore new changes at the forefront of the industry, appreciate the new aesthetics of textured products, and tap into new driving forces for the brand's advancement.

Brand Upward

The Creator bows forward

-

At the beginning of the meeting, Mr. Wang Peng, General Manager of NEWZHONGYUAN Building Materials Co., Ltd., delivered a speech to the conference entitled "Creators Lead the Way, Crossing the New Cycle".

With "creator" as the core, Mr. Wang analyzed the various changes in the industry step by step, deeply explained the new qualities that creators must possess in the new cycle, and put forward forward-looking insights for brand development.

Mr. Wang encourages us: NEWZHONGYUAN Ceramics is constantly striving to build a first-tier brand with a strong sense of design, and is aiming to create a century-old brand. With our personal and heartfelt dedication, the spark of our journey will surely set the prairie on fire!

Gazing at the overall brand picture and foreseeing new future trends, Mr. Chen Qinxian, General Manager of Marketing at NEWZHONGYUAN Ceramics, delivered a penetrating brand strategy presentation themed "Starting from the Beginning," focusing on multiple dimensions including "brand, product, channel, and service."

The road ahead is long and arduous, but we will overcome it. Mr. Chen emphasized that in 2024, NEWZHONGYUAN Ceramics will remain resolute, face challenges head-on, and spare no effort to implement all established strategies, achieving a comprehensive brand transformation with unremitting determination.

Standing at the forefront of market development, Mr. Xiong Lei, Director of Product Development at NEWZHONGYUAN Ceramics, presented a comprehensive and in-depth interpretation of the company's 2024 product strategy in a presentation titled "Product Development Analysis and Product Express." Mr. Xiong emphasized that driven by independent R&D and original design, NEWZHONGYUAN Ceramics will create a comprehensive aesthetic product system, fully empowering its distribution partners and providing more competitive products to the end market.

Clash of Ideas

Climbers work together

-

Mr. Zhang Changle, a service provider of NEWZHONGYUAN Ceramics in Wuhan, Hubei, took the theme of "Outlets are King" and deeply analyzed the core position of outlets in modern marketing. He emphasized the importance of outlets in enhancing brand influence and broadening sales channels. At the same time, combined with the operation and development of new media, he shared his unique insights and practical experience.

Mr. Zhu Fuqiang, a Shanghai-based service provider for NEWZHONGYUAN Ceramics, presented a comprehensive and detailed interpretation of regional management and operations models under the theme of "Platform Operations: Partners Worldwide." Drawing on practical case studies, Mr. Zhu deeply analyzed the key elements and strategies of platform operations, providing practical and actionable guidance and suggestions for attendees.

Mr. Wang Hongbin, a service provider of NEWZHONGYUAN Ceramics in Xinxiang, Henan Province, took the topic of "The Power of Brand Upwardness" and deeply analyzed his transformation from a merchant with sales of millions to a merchant with sales of tens of millions around the "three cores", providing valuable experience and inspiration for every creator present.

When discussing the brand, Mr. Wang said frankly: "After 25 years with NEWZHONGYUAN, I consider NEWZHONGYUAN Ceramics my own brand. It is more important than my name. No matter how many 25 years pass, I will stick to my original aspiration and move forward side by side with it!"

Military orders are as heavy as a mountain

The brave men meet on the mountain top

-

At the end of the summit, dealers came forward one after another and solemnly signed the "military order", demonstrating their firm confidence in standing together with NEWZHONGYUAN Ceramics and their courage to face market challenges.

At this point, the New Zhongyuan Ceramics "Brand Upward · Platform Thinking" Regional Market Creator Management Conference came to a successful conclusion.

To elevate our brand and create a leading, design-focused brand is a heavy responsibility for every NEWZHONGYUAN employee. With this mission in mind, we persevere as creators, climb with unwavering conviction, and continuously advance toward our vision of a century-old brand. Let us work together to create a brighter future for NEWZHONGYUAN Ceramics!